Product
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Trusted by brands operating at scale.
Closing the loop on sampling performance
Product trial plays a critical role in driving awareness, consideration, and purchase. But too often, what happens after trial is unclear, slow to surface, or disconnected from decision making. Without a clear line of sight from sample to outcome, teams are left working with partial evidence, delayed insight, and limited ability to adapt while campaigns are live.
Sampl closes that loop, bringing accountability, clarity, and control to product trial in one connected system.
Product sampling you can prove works.
Every campaign generates reviews, opt-ins, and purchase signals you can use.
What sampling delivers for your business
Each campaign gives you reviews, CRM profiles, and knowledge of whether sampling led to purchase.
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Brands use Sampl in two main ways.
Sampl supports both in-home sampling and purchase-based trial, measured end-to-end.
Measured in-home sampling.
Target verified consumers with samples delivered to their home, and see what happens next.
SamplSend tracks the full journey from request to review, opt-in and purchase. Brands get clear evidence of trial impact, verified reviews, and CRM ready data they can reuse across future campaigns.
Verified purchase trials.
Reward real purchases without shipping samples or relying on retailer programmes.
SamplPay invites qualified consumers to buy in-store or online, validates receipts, and captures sales-verified data. Brands can prove conversion, understand performance, and extend trial into loyalty or repeat purchase.
How it works
Run a high-performance Sampl
campaign in 3 steps.
1
Set the audience and campaign goals
We start by agreeing who you want to reach and what the campaign needs to deliver. That includes the audience, sample volume, and whether you’re running in-home or cashback-based sampling.
2
We deliver the sampling campaign
Sampl handles targeting, fulfilment, and delivery.
Your product reaches the right consumers in a real-world context, ready for them to try.
3
You see what happened after trial
After consumers try the product, you see reviews, opt-ins, and signals that show whether trial led to purchase.
You can use this data to inform follow-up and future campaigns.
Benefits
What brands see in practice.
Up to
50% lower CPL
Compared to industry benchmarks.
Up to
25% verified review rate
From verified trial participants.
Up to
8% post trial purchase rate
Where purchase tracking is enabled.
Use cases
How brands use Sampl to drive measurable outcomes at scale.
Supporting a product launch
Media
CRM
Whole Company
How brands use Sampl to support a product launch
Sampl enables marketing teams to find the right target audience, deliver a memorable customer experience, and achieve consistent, high-quality customer engagement.
Media managers measure and optimise their campaigns using Sampl.
Run sampling campaigns with precise measurement and data-driven decisions. No more waiting until the end of a campaign for results. Sampl helps you track real results, optimise performance, and drive higher returns on your marketing spend.
CRM managrs can capture and convert high-value marketing opt-ins, effortlessly.
Loved by the best CRM teams for getting top-quality marketing opt-ins at a lower cost. Sampl give you better first-party data, more options for segmentation, and a higher customer LTV.
Strengthen company-wide performance with integrated data and workflows.
With Sampl's best-in-class collaboration tools, reporting, and SamplStudio, you can make sure every campaign is delivered on time and every team member understands campaign performance.
Sampling that delivers measurable results.
From trial to purchase, with clear proof.
Integrations
Sampl fits your existing stack.
Sampl connects with leading publishers, CRM, review platforms, and retail partners. Campaign data is structured, owned, and ready to use without manual work or patching systems together.
Case Studies
Helping the world’s best marketing teams win new customers.
Beauty and Skincare
NIVEA’s award-winning sampling campaign
NIVEA combined influencer partnerships, targeted Meta ads, and a 7-day sampling experience to reach thousands of new customers. It's not surprising that they also picked up a Global Award for Best Marketing Campaign.
150,000+
Marketing opt-ins
8%
Purchase rate
Read more
Read more
What teams say after running Sampl.
Estēe Lauder
Sampl allows us see what's actually happening during a live campaign. It’s been amazing! Having instant access to live data meant we stopped guessing, and get better results.
Käthe Schultz
Media Manager
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Royal Canin
Sampl are not just a supplier, they're someone we want to scale with. You feel like you're building the brand together.
Maren Hansen
Senior Brand Manager
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Maria Nila
The Sampl team has proved how targeted sampling can not only deliver a quick sales win but also build our brand for long-term growth.
Louise Johansson
Head of Marketing, North America
Bio & Me
We care about putting the right products into the right people’s hands, and Sampl helped us find those people. Better still, we’re also converting them into sales, both on our website and in-store.
Michael Cheeseman
Marketing Director
Latest thinking from Sampl.
Updates on products, partnerships, and performance.
Common questions that we get asked.
What is Sampl?
Sampl is a digital product sampling platform that helps brands turn trial into measurable growth. We validate every consumer before a sample is sent, manage fulfilment, and track what happens next, from reviews to sales and opt-ins.
How does Sampl work?
You run the media activity to reach your audience. Once people show interest, we validate each one to ensure they’re genuine potential customers, not freebie hunters. We then manage fulfilment, collect reviews and feedback, and provide full-funnel reporting so you can see the results clearly.
How do I measure the success of a sampling campaign?
Our platform provides real-time reporting, so you can track key performance indicators such as engagement rates, conversions, and feedback metrics. You’ll also see conversion metrics that demonstrate how sampling directly influences your sales and customer acquisition.
Book a call and we'll show you round!
Are there any costs beyond supplying the samples?
Yes. Campaign fees cover shipping, validation, fulfilment, and reporting. The cost depends on sample volume and campaign setup, but everything is transparent and focused on measurable outcomes, not impressions, and we can show provable ROI.
How are the samples fulfilled and distributed?
You provide the product, and we handle the rest. You ship to a single location, then our team manages fulfilment end to end, from packing, to printing, to warehouse dispatch, to review collection, and performance tracking.
Every sample is traceable, so you’ll know exactly where it went and what happened next.
What kind of data will I receive?
Pricing is based on the size of your products, sample volume, and any additional data or tracking features you require. We offer tiered pricing options to accommodate different campaign sizes and budgets. If you book a strategy call then we can give you some more specific info for your products.
You’ll have access to a real-time reporting platform that shows how your campaign is performing at every stage, from validated recipients to reviews, opt-ins, and, where possible, sales data. You can monitor results as they happen and export everything directly for your own reporting.
Which brands or products work best with Sampl?
We work with FMCG and CPG brands across beauty, food, drink, pet, and household categories. Products that benefit from in-home trial, reviews, or awareness before purchase see the strongest results.
Do you operate internationally?
Yes. We support campaigns in 35 markets, including the UK, Europe, and North America. Our partnerships with retailers, loyalty platforms, and publishers make it easy to scale activity across markets while maintaining full measurement.
Sampl delivers highly-targeted and personalised digital product sampling experiences for brands to drive engagement with the right audiences.
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