Measure, learn, improve

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Powering many of the world's best fragrance brands

Track every step - from first touch to purchase.

Monitor the customer journey in real-time, identifying what works and where to improve for maximum impact.

Metrics definition chart

Refine your strategy as you go.

Use A/B testing to find out what resonates, allowing you to continuously improve campaigns and consistently drive conversions.

Performance tracking graph

Get the metrics that matter.

Easily look over engagement and conversion data to make informed decisions that optimise performance.

Strategy adjustment process

Make every penny count.

Direct your ad spend where it delivers the highest returns, using performance insights to maximise returns.

Strategy adjustment process

Strategy adjustment process

How NIVEA created an award-winning sampling campaign.

NIVEA combined influencer partnerships, targeted Meta ads, and a 7-day sampling experience to reach thousands of new customers. With an 8% purchase rate achieved within two weeks, it's not suprising that they also picked up a Global Award for Best Marketing Campaign.

150,000+
Marketing opt-ins
8%
Purchase rate