How can online sampling help me achieve my goals?

With ‘try before you buy’ becoming increasingly important, you might wonder: how can online sampling help you meet your goals? Of course, sampling lets consumers try before they buy - but it can do a lot more.

Start by identifying your specific objectives, which will depend on factors like your brand and product. Sampling a chocolate bar, for example, differs from sampling a high-end skincare item, and sampling a new product has different goals than sampling a well-established one. Working with Sampl to define your objectives upfront is key so we can discuss how best to support them.

Next, make sure your goals are measurable and tangible - this way, you'll know if you’ve hit the mark at the end of the campaign. And good news: you don’t need to settle on just one goal! Online sampling can support a range of objectives - keep reading to find out how we can help with yours.

Driving trial with relevant audiences

Whether you’re launching a new product or using a hero product to attract new consumers, reaching the right audience is essential. Sampl’s integration capabilities and SamplMatch technology ensure your samples go to the people who best match your target demographic. Here’s how it works: ads promote your product and invite consumers to request a sample, which Sampl authenticates and validates to confirm audience fit. Samples are then delivered for at-home use as intended, with personalized interactions throughout the experience, from initial request to post-sampling engagement.

Generating rich first party data

This goal is crucial for brands facing new HFSS legislation or preparing for the cookieless future. But you don’t want just any data, right? At Sampl, we ensure that the first-party data generated is top-quality. When consumers request a sample, they enter details you’ve specified to match your CRM needs, with the option to opt into future marketing. Email addresses of new customers are valuable, of course, but that’s just the start. Any information you request - whether it’s demographics or preferences like favorite scents or skin concerns - is available for your CRM. Plus, we provide metadata from campaign interactions and review responses. It’s all yours!

Uncovering actionable insight

If your goal is to gather insights, Sampl has you covered. Our online sampling campaigns can be a powerful way to uncover actionable information about your consumers. Once your target consumers receive a sample, we invite them to complete a fully customisable survey designed by you. The survey is an essential opportunity for you to ask questions that can ultimately shape key business decisions. We’ve helped brands identify their target audience, where to find them, and what motivates their purchases, even helping them gain leverage to expand and improve distribution channels. To identify your audience, you might ask about purchase intent, demographics, and shopping behavior, then use Sampl’s analytics tools to surface key findings. It’s not rocket science, but it works. Asking where and how people shop, along with demographic data and purchase intent, gives your sales team the insights they need to identify, target, and persuade new retailers to stock your product.

Generating reviews

In an ever-growing online space, where online sales account for more than 40% of overall retail sales and 99.9% of consumers checking reviews before making a purchase relevant and recent reviews are essential. Sampl integrates with leading review platforms to enable the seamless capture of high quality reviews and syndication to retailer sites. Reviews benefit your business in multiple ways. One of which is giving your product greater visibility by increasing the SEO value of your webpages. They also allow consumers to choose a product that’s right for them, giving them the confidence to purchase, and in turn, increasing your conversion. According to PowerReviews, shoppers who visit a page with 1-10 reviews are 52.2% more likely to convert than those who visit pages without any reviews.

Driving Sales

You might be wondering why I’ve left this one until last. It’s because each of the objectives outlined above will ultimately lead to increasing sales. Driving trial with relevant audiences means more of the right people trying, and loving, your product. High quality first party data enables greater levels of relevance and scale across your marketing program.  Actionable insights will help you find more customers and know the best way to position your products. With higher quality, recent reviews, your products will be more visible and people will be better equipped to make favourable purchasing decisions. Each of these factors will combine to increase your sales.

‍If you have one or all of these objectives we’d love to help you achieve them. Get in touch via sayhello@sampltech.com or find out more here.