How to accelerate eCommerce growth with digital sampling

With more and more consumers swapping in-store shopping for online, it's time to grow your eCommerce and D2C channels. Our digital sampling campaigns offer multiple opportunities to support this objective. Read on to find out how to accelerate eCommerce growth with digital sampling.

Grow your digital presence

When it comes to eCommerce, there are generally fewer opportunities to build brand awareness compared to in-store activations. That's why it’s important to grow your digital presence by actively engaging with consumers on social media and via influencers. According to Statista, the average internet user spends 145 minutes on social media per day, giving brands a huge opportunity to reach consumers directly. Most social media platforms allow you to post organically to your followers, as well as using targeted ads to reach new and “lookalike'' audiences. Including sampling messaging in your posts will enable consumers to try the product before committing to a full-size purchase. This engaging messaging will also improve your overall reach and engagement. You could even use influencers to tap into more niche audiences and showcase the benefits of your product.

Build brand equity

Building awareness of your product is one thing, but building brand equity is another - and it’s worth the effort. When consumers know and trust your brand, you can rely less on paid channels, which saves you money in the long run. Many marketing strategies can build brand equity, but few give consumers the same firsthand experience that sampling does. Campaigns through Sampl immerse consumers in your brand, with custom touchpoints, educational content, and the chance to try the product as if they’d purchased it. This approach is more memorable than traditional advertising and much more cost-effective.

Benefit from rich first party data

With moves towards the “cookieless future”, it’s becoming increasingly difficult for brands to understand consumer behaviour, making personalisation and relevance more challenging than ever. This is one reason why it’s important to fill your Customer Engagement Platform (CEP) with rich data. Understanding your customers and what makes them tick will enable you to optimise your marketing and enhance a user's experience. Doing this will undoubtedly improve your D2C conversion rate and accelerate eCommerce growth, with Spectrm reporting that 44% of consumers will become repeat buyers after a personalised brand experience. Sampl gathers rich first party data and provides insights into consumer behaviour, which can be integrated into your CEP.

Generate high quality reviews

According to PowerReviews, 99.9% of consumers consult reviews when shopping online. With that in mind, it goes without saying that reviews can play a huge part in accelerating eCommerce growth. To drive online conversion, it’s important to ensure that your reviews are recent, accurate, and most importantly, high quality. Using Sampl, you can expect a review rate of up to 20%, with our team on hand to ensure your reviews are as detailed and insightful as possible. You can upload these to your D2C, or we can integrate with partners such as Bazaarvoice, Yotpo and PowerReviews. With conversion rate uplifts of up to 128% for best-in-class sites, it’s not worth waiting to get your reviews live.

‍

‍If your brand is looking to grow its eCommerce and D2C channels, click here to contact us for more information on how we can support you. For more inspiration, follow us on LinkedIn.