How to make the most of your online sampling campaigns

Product sampling is a proven way to grow your brand—but only when done right. At Sampl, we’ve run hundreds of campaigns and learned what works (and what doesn’t).

To help you get the most from your online sampling campaigns, here are six simple but powerful ways to make a bigger impact:

1. Make your samples feel exclusive

It’s tempting to give out as many samples as possible, but that often backfires. When everyone can get one, they don’t feel special, and you might end up with people who just want free stuff rather than potential customers.

Instead, keep access limited and targeted. This makes your samples feel more valuable and ensures they go to the right people—those most likely to try, love, and buy your product.

2. Keep freebie hunters out

Not everyone who signs up for a sample is genuinely interested in your brand. Some just collect freebies for the sake of it. These people drain your budget without bringing value.

At Sampl, we use SamplMatch technology to filter out freebie hunters, making sure your samples get into the hands of people who actually care about your product.

3. Focus on the right audience

Going broad might seem like a good idea, but quality beats quantity every time. The best sampling campaigns are the ones that target the right people—those who match your ideal customer profile.

Yes, precise targeting may cost a bit more upfront, but the payoff is worth it: more engagement, higher conversion rates, and better results.

4. Time it right

Timing can make or break your sampling campaign. If you launch too early or too late, you might miss your audience when they’re actually ready to buy.

If you’re running a Christmas campaign, start in autumn when people are planning gifts. Launching a summer product? Get your samples out in spring when people are just starting to think about warmer weather.

We’ve put together a handy timing guide to help you get it spot on.

5. Use your data to get better results next time

Sampling isn’t just about giving products away—it’s a great way to learn about your customers. Every campaign gives you insights into what works and what doesn’t.

Track key performance metrics like ROI, engagement levels, and repeat purchases. Use what you learn to refine your targeting, messaging, and strategy for future campaigns.

6. Follow up and turn samples into sales

Getting your product into someone’s hands is just the first step. If you don’t follow up, you’re missing a huge opportunity.

Send emails, retarget with ads, and encourage customers to leave reviews and make a purchase. Our NearStore technology even helps brands track in-store sales from sampling, so you can see exactly what’s working.