Introducing... SamplMatch

Are your samples reaching the right people?

You’ve got a great product. You know sampling can work. But if the wrong people get your samples, you're wasting time and budget. That happens more often than it should. Traditional sampling can be broad and inefficient. You send out thousands of samples, but most don’t lead anywhere.

That’s where SamplMatch comes in.

It helps you get samples into the hands of people who are actually likely to buy. No guesswork. No wasted spend. Just more of the right people trying your product.

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What is SamplMatch?

SamplMatch is our own technology, built for marketing teams who want more from sampling than just awareness. It checks every request that comes in, filters out serial samplers and people from freebie groups, and stops links being passed around to the wrong crowd. It blocks duplicates and flags anyone who's tried to cheat the system before.

It learns from every campaign and can be shaped to fit your brand’s goals—so your samples always go to the right people.

It’s designed to help brand teams spend with more confidence, knowing that their samples are being used to drive results.

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Core features of SamplMatch

It checks every request
SamplMatch reviews each sample request and filters out anyone who doesn't meet your criteria. That includes known freebie hunters, past abusers, and anyone trying to submit more than once. You get fewer wasted samples and better data from the right audience.

It stops duplicates
It’s common for people to try and get more than one sample. SamplMatch spots these attempts by checking details like name, address, email, and IP. Each sample goes to a unique, verified person.

It tracks engagement history
SamplMatch doesn’t just look at who’s asking for a sample, it checks how people have engaged in the past. This helps identify genuine interest versus casual or opportunistic behaviour.

It checks where the request came from
Sampling links often end up in places they weren’t meant to be, like discount or deal sites. SamplMatch tracks the source of every request and removes those from unapproved or low-quality channels.

It lets you set the rules
You can tailor SamplMatch to meet your specific campaign goals. That includes bringing in your own data or logic to help decide who gets a sample, and even which variation of a product they receive. It’s flexible enough to fit around your objectives.

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How brands are using SamplMatch

There’s no one-size-fits-all approach. Here are a few examples of how brands are using SamplMatch in practice:

• A luxury fragrance brand only wants to sample to people who typically spend over a certain amount on perfume
• A skincare brand is targeting people with oily skin
• A dog food brand is focused on dog owners who already buy natural pet products
• A fragrance brand has five different scents and wants each person to receive the one that suits them best

We work with each brand to define what matters for their campaign. Whether it's spending behaviour, skin type, lifestyle, or product preferences, SamplMatch can be set up to match the sample to the right person, and protect your budget while doing it.

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Why it matters

Every sample you send costs money. If it doesn’t lead to action, that money’s gone. SamplMatch gives you more control. It helps you focus on people who actually want what you’re offering, and are more likely to buy it. That means higher conversion, better data, and more impact for the same budget.

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Getting started with SamplMatch

1. Set your target
   Define what your ideal customer looks like. SamplMatch can help refine that profile using past campaign data or external inputs.
2. Launch your campaign
   Once your profile is set, SamplMatch takes care of the rest. It checks every request and delivers samples only to people who meet your criteria.
3. Track and improve
   Use the live campaign data to see what’s working. You’ll get clear insights on who’s engaging and how that affects your goals—then apply those learnings to future campaigns.