Sampl and Priority announce partnership to offer exclusive product samples to millions.

Brands can now gain direct access to engaged Priority members through tailored product sampling experiences. Kicking off in style this week with Tony’s Chocolonely.

At Sampl, we’re excited to announce our new partnership with Priority, offering exclusive product sampling to millions of O2’s most loyal customers. This collaboration marks a new chapter in connecting brands with engaged consumers, beginning with a tempting treat from Tony’s Chocolonely—free Milk Caramel Sea Salt bars available to Priority members.

As one of the UK’s largest loyalty programmes, Priority presents brands with a unique opportunity to get their products directly into the hands of consumers who are actively looking to discover something new. With 1 in 2 UK households having access to the Priority app, the reach is vast, and the audience is primed for engagement.

The partnership’s first product sampling, Tony’s Chocolonely Milk Caramel Sea Salt, kicks off a range of curated samples that will soon be available across various categories. For participating brands, this partnership opens up significant new avenues for consumer engagement and product awareness.

Why this partnership matters for brands

Our collaboration with Priority provides brands with unique advantages, including broad media reach, targeted sampling to an audience that values new product experiences, and trusted brand association. This makes it an ideal platform for brands looking to build awareness and drive trials within a vast and loyal customer base.

Key benefits of the Sampl and Priority partnership

• Significant media reach: Through Priority’s extensive platform, brands can reach one of the UK's largest loyalty programmes. Unlike typical digital sampling campaigns, this initiative combines digital reach with the trust of a popular UK loyalty programme, amplifying visibility across a wide consumer base.
• Curated product sampling: Every sample provided through Priority is part of a curated selection tailored to appeal to their audience’s interests. From beloved food and drink items to health and wellness products, brands can be assured that their samples are reaching consumers who are likely to be engaged and interested.
• Enhanced brand awareness and perception: By offering product samples exclusively through Priority, brands benefit from increased credibility and immediate recognition. This partnership ensures that brands are not only seen but also associated with a high-value consumer experience.
• Access to an engaged audience: Priority members are active and engaged, with many actively seeking out new experiences and products. Partnering with Sampl and Priority allows brands to connect directly with an audience that is highly likely to engage, explore, and, ultimately, purchase.

Impactful outcomes for participating brands

Whether it’s launching a new product or building recognition for an established brand, this platform provides measurable impacts that set it apart:

• Boosted trial and adoption: Brands gain the benefit of large-scale product trials that directly introduce them to a significant audience, helping foster interest and adoption.
• Trusted brand endorsement: Partnering with Priority enhances brand credibility, giving consumers a compelling reason to try a product from a trusted loyalty provider.
• Sustained engagement and loyalty: Exclusive rewards create long-term connections between brands and consumers, providing an effective way to build loyalty.

What’s next?

This is just the beginning. As part of our collaboration with Priority, we will roll out a series of exclusive sampling campaigns featuring top brands across different categories, from food and drink to beauty and personal care.

“We’re thrilled to partner with Priority from O2 in this exciting initiative. It’s a powerful way for brands to connect with engaged consumers who are eager to discover new products. Our work with Tony’s Chocolonely is just the start of what promises to be a series of impactful campaigns,” said Matthew Huntly, CEO of Sampl.