The benefits of sampling an NPD vs a hero product

Choosing the right product for your sampling campaign can be tricky. Should you go with a new product development (NPD) or stick with a hero product? Let's explore the benefits of each to help you decide.

Generating new reviews

Did you know that almost everyone checks reviews before buying online? For a new product, having good reviews is crucial, even if it's just launched. According to PowerReviews, 99.9% of consumers consult reviews when shopping online so it’s of vital importance that your NPD has good quality reviews – even if the product has only just gone live.

Reviews play a huge role in consumer trust and shoppers who visit a page with 1-10 reviews are 52.2% more likely to convert than those who visit pages without any reviews.

Sampling campaigns can help gather these reviews quickly, which can be added to your website and your retail partners' sites.

For hero products, you might already have reviews, but are they recent? Most shoppers think recent reviews are important when considering a new brand or product. If your reviews are outdated, it could affect sales. Sampling can bring in new, high-quality reviews to keep things fresh.

Supporting sales

Getting the word out about a new product is key, and sampling lets people try it before they buy. When someone gets a sample, you can also share information about the product's benefits, what makes your brand special, and where to buy it. This gives them a full experience of your product and brand, increasing awareness.

If your main goal is to boost sales quickly, focusing on a hero product might be better. These products are already popular, so people are more likely to buy them. Sampling a hero product can move consumers through the buying process faster.

Understanding your customer and driving efficiency

After each sampling campaign, it's helpful to get feedback from consumers. This can provide insights into your customers' preferences and behaviours. For hero products, you probably already know who buys them most often. This makes it easier to target the right people with your samples, making your advertising more efficient and possibly saving money.

If you're still unsure which product to choose for your sampling campaign, feel free to reach out for more information on how we can support you.