Product
.svg){kind=icon}
.svg){kind=icon}
.svg){kind=icon}
.svg){kind=icon}
520K
campaign interactions
1,100+
reviews syndicated to Bazaarvoice
18%
purchased within 2 weeks
The challenge
- Need to drive awareness of the new fragrance launch from Jimmy Choo
- Distinctive notes would be best suited to Floral, Fruity or Woody fragrance wearers
- Qualitative reviews required for syndication to retailers to aid conversion and ensure successful launch
The solution
- Targeted META campaign to reach engaged fragrance buyers
- SamplMatch profiling to allocate samples to consumers that are best suited to the fragrance
- Multi-touch campaign including sales push and review capture steps, integrated with Bazaarvoice
The results
- With over half a million interactions to campaign certainly drove brand awareness
- 1,100+ high quality reviews were syndicated with Bazaarvoice, helping drive online conversion and discovery
- SamplMatch ensured that all samples reached Floral, Fruity or Woody fragrance wearers
- Demonstrating the power of a well run sampling campaign, 18% of consumers claimed to have purchased within 2 weeks of receiving a sample
No items found.
Never miss a case study. Get the latest industry insights direct to your inbox.
Other success stories
Food & Nutrition
How KIND® generated 7k new reviews with targeted sampling
Find out how KIND® created awareness for their new ZEROg Added Sugar Bars while gathering crucial reviews before launch.
Fragrance
How Mizensir achieved 95% new to brand using SamplMatch and publisher media.
Mizensir's sampling campaign matched luxury fragrances to 7,000 consumers with The Handbook. Achieving 69% purchase intent and 95% new to brand.
Makeup
How Clarins Lip Oil Balm launched with 8,282 opt-ins and 83% purchase intent
Learn how Clarins launched NPD with 966 reviews and thousands of new marketing opt-ins for their lip oil balm.
Sampl delivers highly-targeted and personalised digital product sampling experiences for brands to drive engagement with the right audiences.
.svg.svg)
