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Colgate's targeted sampling campaign in Italy and Spain generated 40,000 marketing opt-ins, 8,000 reviews, and a 26% purchase rate within two weeks.
26%
purchased within 2 weeks
8,000
reviews syndicated
40,000
marketing opt-ins
The challenge
- Drive trial of new whitening toothpaste launching into Italian and Spanish markets
- Need to ensure samples reach relevant consumers
- Ambitions to grow CRM database and generate high quality reviews for retailer syndication
The solution
- Integrate Sampl with multi-faceted media campaign to convert awareness into people actually Colgate Ultra
- SamplMatch profiling to allocate samples to consumers that are most interested in teeth whitening
- Multi-touch campaign across Italy & Spain, including marketing opt-in and review capture
The results
- A huge success in reaching the right consumers and driving trial in a meaningful way, 1 in 4 sample recipients said they had purchased within 2 weeks of being sent their sample
- Over 8,000 reviews were pushed to Bazaarvoice for retailer syndication
- With a goal to grow the CRM database, 40,000 new marketing opt-ins from engaged consumers was massive!
Interested in online sampling?
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