Sampling types
.svg){kind=icon}
.svg){kind=icon}
26%
purchased within 2 weeks
8,000
reviews syndicated
40,000
marketing opt-ins
The challenge
- Drive trial of new whitening toothpaste launching into Italian and Spanish markets
- Need to ensure samples reach relevant consumers
- Ambitions to grow CRM database and generate high quality reviews for retailer syndication
The solution
- Integrate Sampl with multi-faceted media campaign to convert awareness into people actually Colgate Ultra
- SamplMatch profiling to allocate samples to consumers that are most interested in teeth whitening
- Multi-touch campaign across Italy & Spain, including marketing opt-in and review capture
The results
- A huge success in reaching the right consumers and driving trial in a meaningful way, 1 in 4 sample recipients said they had purchased within 2 weeks of being sent their sample
- Over 8,000 reviews were pushed to Bazaarvoice for retailer syndication
- With a goal to grow the CRM database, 40,000 new marketing opt-ins from engaged consumers was massive!
Interested in online sampling?
Our team of sampling experts can take care of everything for you - just send us your samples and we can handle everything else.
No items found.
Never miss a case study. Get the latest industry insights direct to your inbox.
Other success stories
Fragrance
How Moschino made their Toy 2 fragrance launch a success in Superdrug
Moschino used Sampl’s exclusive Superdrug partnership to get their new Toy 2 scents into the hands of fragrance buyers found through Superdrug’s own data, and saw Gummy and Yummy sales rise 108%
Baby & Child
How Millie Moon generated 89% purchase intent from US parents
74% of the US parents who tried Millie Moon had never bought it before. Trial turned that net-new audience into reviews, first-party data and intent to buy.
Household
How Dylon drove 91% purchase intent among new-to-brand gym-goers
Dylon's Sport Detergent campaign shows how targeted sampling can introduce a new product to an audience who didn't know it existed, and turn trial into measurable purchase intent.
Sampl delivers highly-targeted and personalised digital product sampling experiences for brands to drive engagement with the right audiences.
.svg.svg)
