Case Study: We helped Colgate generate 40,000 new contacts

26%
purchased within 2 weeks
8,000
reviews syndicated
40,000
marketing opt-ins

The challenge

  • Drive trial of new whitening toothpaste launching into Italian and Spanish markets
  • Need to ensure samples reach relevant consumers
  • Ambitions to grow CRM database and generate high quality reviews for retailer syndication
colgate product sampling

The solution

  • Integrate Sampl with multi-faceted media campaign to convert awareness into people actually Colgate Ultra
  • SamplMatch profiling to allocate samples to consumers that are most interested in teeth whitening
  • Multi-touch campaign across Italy & Spain, including marketing opt-in and review capture

The results

  • A huge success in reaching the right consumers and driving trial in a meaningful way, 1 in 4 sample recipients said they had purchased within 2 weeks of being sent their sample
  • Over 8,000 reviews were pushed to Bazaarvoice for retailer syndication
  • With a goal to grow the CRM database, 40,000 new marketing opt-ins from engaged consumers was massive!

Interested in online sampling?

Our team of sampling experts can take care of everything for you - just send us your samples and we can handle everything else.

No items found.
", "description": "", "author": { "@type": "Organization", "name": "Sampl" }, "datePublished": "", "mainEntityOfPage": "", "publisher": { "@type": "Organization", "name": "Sampl", "logo": { "@type": "ImageObject", "url": "https://www.sampltech.com/images/logo.png" } }, "mainEntity": { "@type": "Dataset", "name": " Campaign Results", "variableMeasured": [ { "@type": "PropertyValue", "name": "Purchase Intent", "value": "" }, { "@type": "PropertyValue", "name": "Conversion Rate", "value": "" }, { "@type": "PropertyValue", "name": "Sample Volume", "value": "" } ] } }

Never miss a case study. Get the latest industry insights direct to your inbox.

Other success stories

Pet Care
How Encore achieved 84% purchase intent through precision sampling

Discover how Encore captured 2,126 leads and achieved 84% purchase intent using Sampl’s targeted sampling strategy.

Haircare
How Maria Nila achieved a 69.8% opt-in rate and 1,200+ reviews for their Nordstrom launch

Discover how Maria Nila reached 20,000 new customers, driving brand awareness and collecting high-quality product reviews for their H&H Heal product launch.

Fragrance
How Creed drove 75% purchase intent through personalised fragrance sampling

Creed Christmas campaign grew CRM engagement and sales with fragrance-matching and targeted follow-up.