Product
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5x
Return on Investment (ROI)
11%
surveys completed
1,182
reviews generated
The challenge
The Orange Square Company aimed to launch Creed Aventus fragrance in October, and enlisted our team at Sampl to help with their digital sampling.
The Orange Square Company wanted to offer Creed’s best selling fragrance to a specific audience of premium, targeted consumers, while enriching data, gathering reviews and driving traffic to their online store.
The solution
Our team at Sampl ensured a premium sampling experience, with 100% optimised allocation and direct delivery to their key audience.
We crafted a sampling experience that aligned with the Creed brand, using premium packaging and inserts, providing faster delivery, and creating a tailored digital journey to complement the sample and drive further engagement.
Consumers enjoyed the sampling experience so much that half opted-in to further marketing, and 11% completed further insight surveys to help Creed’s marketing and research team.
The results
The impact was significant. The campaign generated over 5x ROI directly from the activation.
We also helped them acquire thousands of new marketing opt-ins and over 1,100 new reviews. These results are fueling further growth through increased retargeting opportunities and improved conversion rates.
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