Product
.svg){kind=icon}
.svg){kind=icon}
.svg){kind=icon}
.svg){kind=icon}
✓
New top selling flavour launched
88%
Liked their sampl
✓
Major new listing secured
The challenge
Launching into a new market, Grenade needed to reach the right kind of consumers via their sampling. Under pressure to grow the territory quickly, winning new listings and ensuring the right products were available in market would be key.
The solution
Grenade’s audience was targeted across social media to introduce the brand to drive awareness, and invite people to request a sample and try a Grenade bar for themselves.
Sampl handled the data capture and order approvals process, ensuring that samples were only shipped to approved consumers.
Samples were delivered in eco-friendly packaging for people to enjoy at their leisure. Personalised follow-up prompts highlighted stores in which Grenade is available for purchase and invited recipients to leave a review after trying their bar.
The results
The activation delivered a strong level of engagement with CRM opt-ins and a high response rate on the survey, providing a wealth of data and insight for the Grenade team including which new flavours were most appealing as well as when, where and why people would choose to purchase and consume Grenade bars.
This insight provided compelling evidence of the appetite in the market for Grenade products, helping decide which flavours to prioritise and playing an instrumental role in securing a major new listing.
No items found.
Never miss a case study. Get the latest industry insights direct to your inbox.
Other success stories
Pet Care
How Caledon Farms solved low awareness and built trust with new customers
Caledon Farms used Sampl to connect with the right pet owners, driving 98.6% purchase intent and collecting valuable first-party data.
Pet Care
How Royal Canin engaged 30,000 new pet owners through personalised sampling
Discover how Royal Canin used targeted sampling to engage new pet owners, achieving a 65% CRM opt-in rate and 88% purchase intent.
Food & Nutrition
How KIND® generated 7k new reviews with targeted sampling
Find out how KIND® created awareness for their new ZEROg Added Sugar Bars while gathering crucial reviews before launch.
Sampl delivers highly-targeted and personalised digital product sampling experiences for brands to drive engagement with the right audiences.
.svg.svg)
