Product
.svg){kind=icon}
.svg){kind=icon}
.svg){kind=icon}
.svg){kind=icon}
1,725
New reviews
15.6
Average word count
93%
Purchase intent
The challenge
To support retailer sales, Flexitol needed an easy way to generate a high volume of reviews that could be syndicated across their multiple retailer partners using Bazaarvoice. According to Bazaarvoice, just two hundred reviews can deliver an increase in sales of up to 44%, so this was potentially a huge opportunity for Flexitol. However, Flexitol don’t sell their products in a D2C store so they don’t have a direct line of contact with their customers. This makes it far more difficult for them to generate reviews en masse.
The solution
Given how important reviews are to consumers when buying footcare products, Flexitol decided that sampling would be an effective way of generating reviews to syndicate across their retailers. Facebook and Instagram (Meta) ads were used to offer consumers the opportunity to trial Flexitol’s hero product, Rescue Heel Balm. Using Meta’s native lead generation forms, consumers were asked for the information needed to send them a sample, and Sampl collected the data using a custom API integration.
Samples were shipped to consumers at home where they could try the product and feel it’s benefits. Once consumers had received their sample they were invited to leave a review and provided with information about how and where to purchase. Using Sampl’s Bazaarvoice integration, the reviews were submitted to Flexitol’s Bazaarvoice Workbench for approval and then, once approved, syndicated across Flexitol’s retailer partners.
The results
Using Sampl, Flexitol generated a whopping 1,725 new reviews to be syndicated across their retailer partners. There was an overwhelmingly positive response to the product, with consumers giving Flexitol’s Rescue Heel Balm an average star rating of 4.6 out of 5. Additionally, while a high quantity of reviews was generated, the average of 15.6 words per review demonstrates that these were also of a high quality tool.
In addition to the reviews, Sampl provided insight into the brand recognition and purchase intent of these consumers. A massive 56% of consumers weren’t aware of Flexitol before receiving their sample, with a further 24% saying they were aware but hadn’t tried Flexitol before – meaning a total of 80% of consumers had been new consumers introduced to Flexitol by Sampl. 81% of those that weren’t aware of Flexitol indicated that they were likely to purchase, displaying that Sampl not only delivered a fantastic volume of reviews, but also a big group of new customers too!
No items found.
Never miss a case study. Get the latest industry insights direct to your inbox.
Other success stories
Food & Nutrition
How KIND® generated 7k new reviews with targeted sampling
Find out how KIND® created awareness for their new ZEROg Added Sugar Bars while gathering crucial reviews before launch.
Fragrance
How Mizensir achieved 95% new to brand using SamplMatch and publisher media.
Mizensir's sampling campaign matched luxury fragrances to 7,000 consumers with The Handbook. Achieving 69% purchase intent and 95% new to brand.
Makeup
How Clarins Lip Oil Balm launched with 8,282 opt-ins and 83% purchase intent
Learn how Clarins launched NPD with 966 reviews and thousands of new marketing opt-ins for their lip oil balm.
Sampl delivers highly-targeted and personalised digital product sampling experiences for brands to drive engagement with the right audiences.
.svg.svg)
