How to make sure your product samples reach the right people

The days of “spray and pray” sampling are over. Today’s product sampling is all about recruiting qualified leads, generating rich first party data and uncovering actionable insights to support your business objectives. But if your samples aren't reaching the right people, those benefits are lost. So how do you ensure your samples land in the right hands?

Make sure you're on target

It’s crucial to align your targeting with your key demographic or use geotargeting based on proximity to retailers. While it may be tempting to broaden your reach to distribute samples faster, it’s better to focus on quality. The closer your targeting aligns with your brand, the better the long-term results will be.

Ensure high quality leads

As well as reaching the right people, you'll likely want to ensure your sampling offers aren’t abused. Sampl’s powerful AI authenticates all requests to filter out any Beyond reaching the right audience, you also want to prevent your sampling offers from being misused. Sampl’s AI filters out duplicates and ensures campaign parameters are followed, while optimising sample approvals and validating submitted data. This means your samples reach the right people, and only high-quality data enters your database.

Add qualifying questions

You can further refine your targeting by adding qualifying questions to the sample request form. These questions help to determine which sample is best for each consumer - or indeed, if they should receive one at all. For example, if you're sampling a product for dry skin, ask consumers about their skin type. Qualifying questions give you the opportunity to tailor which SKU is sent.

Use Sampl's NearStore technology

If you’re wanting to support D2C stores or retailer listings, our NearStore technology is a fantastic way of driving footfall. Simply upload a list of your stores, and Sampl will approve sample requests based on proximity, provided the consumers match your targeting. After trying the product, consumers receive an email with directions to their nearest store, encouraging them to make a purchase.

Track and monitor

It’s essential to track and monitor your results in real time. This includes tracking email links, using QR codes on sample packaging, or following live campaign results in Sampl. Monitoring in real time allows you to adjust and optimise your campaign as needed.

Analysing results

Even though analysing results won’t impact your current campaign, it’s vital for informing future activations. Sampl’s analytics tool helps you understand market trends and purchasing behavior, optimizing not only your sampling but other marketing efforts as well. These insights ensure your future campaigns are even more effective.

If you’ve had trouble reaching the right consumers with your sampling campaigns in the past and you’re looking to take your efforts to the next level, click here to contact us. For more inspiration, follow us on LinkedIn.