Product
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8,282
new marketing opt-ins to Clarins’ CRM
83%
purchase intent
966
in-depth reviews
91%
loved the product
About Clarins
Clarins, a global leader in skincare and beauty, is known for its innovative formulations that blend nature and science to deliver exceptional results. With decades of expertise, the brand is trusted worldwide for its commitment to quality and effectiveness.
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Challenge
Introducing a product that stands out
Launching the Lip Oil Balm presented a unique opportunity for Clarins. Not just to create awareness of the new product, but to build trial and trust with a new audience.
Their objectives were ambitious yet focused:
- Build awareness for the new product while encouraging conversion.
- Grow their CRM by attracting and retaining new, engaged customers.
- Capture meaningful reviews to build social proof refine future marketing and messaging.
To achieve these goals, Clarins needed to address key challenges:
- Finding new customers who hadn’t purchased from the brand before.
- Ensuring the product outperformed competitors in a crowded market.
- Turning curiosity into action, driving purchase intent and creating lasting brand loyalty.
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Solution
More than just giving samples away
When Clarins launched their lip oil balm, they wanted to do more than just hand out samples. They wanted to recruit new people, hear what they had to say, and educate them what makes their new product special. It made Sampl the perfect partner to execute a multi-touchpoint campaign.
1. Targeting the right audience
Using SamplMatch, Clarins targeted beauty enthusiasts who matched their ideal customer profile. Participants were invited through targeted Meta ads and validated using a short form to confirm interest and fit.
2. Engaging at every touchpoint
The journey didn’t stop at the sample. Email follow-ups educated recipients about the lip oil balm’s benefits and reminded them to share their thoughts. The campaign gave room for ongoing education rather than a one-off transaction.
3. Gathering actionable feedback
Nine days after receiving their samples, participants were invited to complete a detailed survey. Feedback focused on key product attributes like hydration, texture, and overall satisfaction, providing Clarins with reviews and data-driven insights to refine their marketing and product positioning.
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Results
Clarins generated 8,282 new marketing opt-ins for launch
The campaign delivered significant outcomes that exceeded expectations and set benchmarks:
- 8,282 new CRM opt-ins
- 83% purchase intent
- 966 detailed reviews
- 91% of participants loved the product.
- 372,020 interactions
Insights and opportunities
- Over 70% of participants identified hydration as the lip oil’s standout feature. Using this insight, the Clarins team is planning to lead with this benefit in future campaigns to resonate better with their audience.
- 33% of participants cited social media influencers as a key discovery channel. The team is now investing in influencer partnerships and content to amplify reach and impact.
- Some feedback highlighted packaging as an opportunity for improvement, helping make some small changes to elevate the customer experience.
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Conclusion
A campaign built for a strong launch
This wasn’t about flashy tactics or overpromising results. By focusing on the right audience, genuine engagement, and actionable feedback, Clarins created a campaign that delivered real value.
If you’re looking to connect with the right audience and create campaigns that deliver meaningful results, Sampl is ready to help.
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