Product
.svg){kind=icon}
.svg){kind=icon}
.svg){kind=icon}
.svg){kind=icon}
98%
purchase intent
96%
would recommend to a friend
9.3%
review rate
12,830
marketing opt-ins
About
Filorga is a premium skincare brand renowned for its advanced formulas and innovative anti-ageing solutions. With a strong presence in the global beauty market, it focuses on delivering high-quality, science-backed products to discerning customers.
.
Challenge
Breaking through to new customers
Filorga knew existing Italian customers loved their products, but the brand needed to reach a wider audience. They needed to find new, qualified customers, gain actionable feedback, and build a more substantial CRM base to drive future growth.
They partnered with Sampl to launch a targeted sampling campaign to get products into potential buyers' hands and provide the insights they needed to improve their marketing and product strategy. The results exceeded expectations.
Addressing clear marketing challenges
Filorga needed to connect with consumers unfamiliar with the brand, as 28% of participants discovered Filorga for the first time through this campaign. This presented an opportunity to build awareness and trust among a fresh audience, which is essential for standing out in the competitive luxury skincare market.
Second, the brand faced a feedback gap. Gathering meaningful reviews and insights about consumer preferences was a priority, but they needed an approach encouraging more people to share their experiences.
Finally, key questions arose about how to turn sampling into real, measurable results. Filorga wanted to grow its CRM with high-quality marketing opt-ins, but it also needed to ensure that sampling efforts translated into long-term impact, from purchase intent to actual conversions.
.
Solution
Qualifying the perfect audience with SamplMatch
Filorga used SamplMatch to target the right audience through Meta ads. These ads were designed to engage consumers who are likely to become Filorga buyers. Consumers answered profiling questions to qualify for a sample, ensuring that recipients were new to the brand and a good match for its products.
After the samples were delivered, the journey didn’t stop there. A series of follow-up touch points helped Filorga engage consumers further. These emails educated them about the products, encouraged feedback, and captured marketing opt-ins. This process ensured the campaign delivered free products and created meaningful opportunities for the brand to learn, engage, and grow.
.
Results
CRM growth with 12,830 quality marketing opt-ins
The campaign's results showed how strategic sampling can drive real impact for a premium skincare brand like Filorga.
- Filorga grew its CRM by 12,830 consumers, with an impressive approval rate of 71.9%.
- 1,651 detailed product reviews were collected, representing a 9.3% response rate.
- 96% of participants said they would recommend Filorga products to others.
- 98% expressed intent to purchase, showing strong conversion potential.
- The campaign achieved an average star rating of 4.35 and 82% positive sentiment.
Beyond the numbers, the insights were just as valuable. Feedback revealed that consumers with dry skin had a stronger preference for Filorga’s products, offering opportunities for more tailored marketing in the future. The AI analysis also showed some valuable areas for improvement in product development.
Unlocking new opportunities
Filorga’s campaign also surfaced opportunities to refine its wider marketing and retail strategy.
One insight showed that consumers prefer buying skincare through perfumeries and online stores. This allows Filorga to deepen partnerships with key retailers and align sampling efforts with channels customers already trust.
The feedback also uncovered that some participants felt the sample size wasn’t enough to experience the product fully, pointing to potential tweaks in future sampling strategies.
The impact beyond numbers
This campaign wasn’t just about immediate results—it was about building a deeper understanding of the audience and laying the groundwork for long-term growth. Filorga now knows more about its ideal customer, from their purchasing preferences to the skincare benefits they value most.
With this data, the brand can create more personalised messaging, improve its products, and strengthen relationships with its growing CRM audience.
.
Conclusion
Make sampling work harder for your brand
The partnership with Sampl helped Filorga do more than distribute samples—it helped them create meaningful connections with their audience and refine their approach to delivering products that meet real customer needs.
If you want to achieve results like these, Sampl can help you connect with your perfect audience, gain actionable insights, and drive growth.
No items found.
Never miss a case study. Get the latest industry insights, and important news direct to your inbox.
Other success stories
Makeup
How Clarins Lip Oil Balm launched with 8,282 opt-ins and 83% purchase intent
Learn how Clarins launched NPD with 966 reviews and thousands of new marketing opt-ins for their lip oil balm.
Beauty and Skincare
How The Estée Lauder Companies doubled marketing opt-ins using Sampl
Learn how The Estée Lauder Companies increased opt-ins and boosted engagement by 30% using Sampl’s advanced sampling campaigns and real-time insights.
Wellness and Self-Care
Amberen achieved 14% conversion rate with a targeted sampling campaign
Find out how Amberen partnered with Sampl to increase awareness of perimenopause symptoms and drive product trials for their solutions.
Sampl delivers highly-targeted and personalised digital product sampling experiences for brands to drive engagement with the right audiences.
.svg.svg)
