Product
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10%
Increase in brand awareness
20%
Lower cost than other sampling solutions
200%
Increase in campaigns over 3 years
About
Revlon is an international cosmetic and personal care brand that offers an array of fragrances, makeup, and hair care products. Their fragrance line includes perfumes by Britney Spears, Christina Aguilera, and Juicy Couture.
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Challenge
Reaching new audiences without increasing the budget for sampling
With the highly competitive nature of the fragrance industry, Senior Brand Manager Ilektra Fotopoulou and her team knew it was vital to continue expanding Revlon’s brands into new audiences. However, with their previous sampling partners, Ilektra says she felt locked into high-priced contracts that didn’t suit their needs. She hoped to find a sampling solution that would provide:
- Cost-effective, flexible sampling: Representing more than a dozen prominent fragrance brands requires a large number of samples to expand into new audiences. Their new sampling partner would need to send samples at this scale — and do so very selectively and skillfully.
- Help to execute their campaigns: Historically, Ilektra and her team were responsible for every aspect of their sampling program, but as demand increased, they didn’t have sufficient time to manage it efficiently. So, they wanted to partner with an outside team to manage and complete entire campaigns.
That’s when Ilektra found Sampl, and she quickly found that we were up to the task.
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Solution
Protecting Revlon’s bottom line without compromising customer service
By partnering with Sampl, Revlon found a cost-effective solution that shifted the burden of sampling off their in-house team and helped them significantly grow brand awareness. Here’s how Sampl fit the bill:
- Affordable sampling at scale: Not only was Sampl 20% more cost-effective, but they offered more precise targeting on a larger scale. Instead of relying on generic customer panels, SamplMatch filters shoppers into groups that are most likely to engage, guiding Revlon’s customer communications throughout the campaign and ensuring maximum engagement.
- Full-service support: Sampl also offers impeccable customer support, responding to Revlon quickly with actionable solutions. For example, when Ilektra initially raised concerns about running the sampling campaigns in-house, the Sampl team jumped in and executed campaigns from end to end.
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Results
Increasing fragrance sampling campaigns by 200% in just 3 years
With Sampl, Revlon no longer had to compromise between a high-value sampling partner and reliable customer support. Sampl supports end-to-end campaigns for Revlon’s 20+ fragrances while still delivering a profitable ROI. Here’s how else the global brand has benefited from their partnership with Sampl:
- 200% increase in campaigns in 3 years
- 20% lower cost than other sampling solutions
- 10% increase in brand awareness
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